Costco jumps on viral sweet treat trend from Middle East after Coachella close-up

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3 Min Read

They can get it for you wholesale.

Dubai chocolate, the pricey Middle Eastern-inspired dessert that’s been melting hearts and minds worldwide, has landed at Costco in a chilling new twist — as a pistachio-packed ice cream bar.

Forget basic drumsticks. This is dessert with a passport.

The sweet treat — which made a splashy debut at this year’s Coachella music fest — blends rich pistachio ice cream with a crackly chocolate shell laced with crunchy kataifi, a shredded phyllo dough that adds serious texture cred.

It’s all inspired by knafeh, a classic Middle Eastern dessert — but with a 2025 influencer-friendly upgrade.

Social media types have been salivating over the original bar since last year, with TikTok reviews racking up millions of views as users bite into the gooey, golden pistachio-filled slabs — often appearing to nearly faint from joy. 

Traditionally, the bar features thick milk chocolate wrapped around a tahini-pistachio center and shards of kataifi — think Ferrero Rocher meets baklava with a desert-chic twist.

“Where do I get this?!” is the vibe flooding TikTok comment sections. 

Well, now the answer is easy: Costco.

Earlier this year, the big-box behemoth jumped on the trend and began selling Dubai chocolate truffles — a $17.99 box of 41 that had shoppers sprinting to the warehouse like it was Black Friday. 

But now, they’ve raised the stakes — and dropped the temperature — with an exclusive collab.

Afters Ice Cream, the viral-friendly brand known for its wild colors and adventurous flavors, debuted the dessert at Coachella and created the Dubai Chocolate Bar Ice Cream for Costco — and it’s already flying out of freezers.

Each 10-pack runs about $18, and according to sugar-high fans, they’re worth every pistachio-packed penny.

Afters, founded in 2014, has built a cult following with its neon scoops and collabs with brands like Hello Kitty and Nickelodeon. 

But this might be its most viral launch yet — and possibly the first one to originate on the Coachella polo fields.

If you didn’t snag one of the limited edition bars at the festival last weekend, don’t worry. 

Costco’s got your back — assuming your local store hasn’t already sold out.

And while the original Dubai chocolate bar can still only be found in — you guessed it — Dubai, its influence is clearly going global. 

Tribute versions have been popping up from coast to coast — including at NYC institutions like the Nuts Factory and even Shake Shack.

And now, the cool import is ruling the frozen aisle, too.

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