AI-Recommended Music? Spotify Is Giving You More Power to Personalize

Ever feel like your algorithm isn’t quite aligned with your preferences? A Spotify feature rolling out today promises to let you review and customize your Taste Profile to see more of the songs, artists, genres, audiobooks and podcasts you like best.

Spotify’s Taste Profile has been AI-driven based on your listening habits, history and song preferences. The in-app AI analyzes what you skip, play, repeat, revisit and save to personalize the recommendations you see in Discover Weekly, Daily Mixes and Wrapped playlists. But this feature is giving you, the listener, more power to shape what you see on your Home feed. 

First announced on stage by Co-CEO Gustav Söderström during a session at South by Southwest in March, this feature was initially only available for testing in New Zealand. Starting today, it’s available in beta to all Premium Spotify listeners in the US who are over 18.

Fine-tune your Taste

With this feature, Spotify is taking you under the hood to show you how the app understands your taste in music. To get started, open the Spotify app, navigate to Taste Profile and explore how Spotify understands your preferences. From there, you can use the “Tell us more” text box to mold what you’re recommended on Spotify’s homepage. 

Want to listen to more Justin Bieber? You can ask for more. Want less house music added to your recommended playlists? Ask for less. Want energizing, feel-good music to start your day? Your input will shape what Spotify recommends to you, giving you more control over the genres and artists you’re fed or the vibe you’re looking to curate. 

You can also tell Spotify what kind of topics you’re most interested in — for example, health, technology, history, comedy, art, true crime — to filter which podcasts and audiobooks are suggested. Over time, your input will fine-tune your recommendations, so what gets prioritized, queued and discovered on Home is curated with your help. You can also edit this anytime when your tastes or interests change.

Macy is a writer on the AI Team. She covers how AI is changing daily life and how to make the most of it. This includes writing about consumer AI products and their real-world impact, from breakthrough tools reshaping daily life to the intimate ways people interact with AI technology day-to-day. Macy is a North Carolina native who graduated from UNC-Chapel Hill with a BA in English and a second BA in Journalism. You can reach her at [email protected].

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