There’s a battle over the future of computing. Tech giants, like Meta and OpenAI, are racing to develop a version of AI that’s almost sci-fi levels of sentience, known as superintelligence. Obscene salaries are being thrown around to poach top AI engineers — some even with reported offers of $100 million signing bonuses. Meanwhile, billions of dollars are spent to acquire companies with no products.
The goal? To create an AI gadget so good that it can dethrone the iPhone.
That’s at least the message that comes across when you read through the latest manifesto from Meta CEO Mark Zuckerberg, who wrote that personal devices like smart glasses “will become our primary computing devices.” And Sam Altman, the CEO of OpenAI, is working with famed ex-Apple designer Jony Ive to make a device that could be the successor to the iPhone. (More than 3 billion iPhones have been sold since 2007, no pressure.)
But is Apple CEO Tim Cook worried? Nah. Apple is investing in AI — and Cook seems excited.
In this week’s episode of One More Thing, which you can watch embedded above, I explain what could be coming next from Apple and why the push toward better AI will not topple the iPhone, but rather help it thrive. (Even if Apple’s own flavor of AI needs more time in the oven.)
If you’re looking for more One More Thing, subscribe to our YouTube page to catch Bridget Carey breaking down the latest Apple news and issues every Friday.
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