Rick Reichmuth didn’t set out to start a business. He just wanted a better umbrella.
After 19 years as a Fox meteorologist, he knew how to predict the weather, yet he still couldn't find an umbrella that could survive it.
Staring at racks of umbrellas on the streets of New York City, he was struck by a glaring gap in the market: While categories like bandages and tissues had iconic, trusted household names, buying an umbrella was a total gamble.
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After searching for a standout umbrella brand and coming up empty, he asked himself, "Why not…
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