While this year started with a few iterative phone launches, the last couple of months have taken us back into the exciting phones territory. From the all-new wide Galaxy Z Fold 8 to a software-centric Pixel 11 upgrade, we’re fresh off the flagship launch cycle from Samsung and Google. Now, it’s time for Apple to take the stage. We’re likely just a couple of weeks away from the next-generation iPhones.

However, the ongoing RAM shortage and growing competition in generative AI are making it harder for phone-makers to deliver bold designs and features that are both useful and innovative without pushing prices too high. This could lead Apple to…

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