Google is reportedly working on a revamped AI assistant for its upcoming Pixel 10 phone, designed to provide a more personalized experience based on how you use the device.
Tech site Android Authority is reporting that Google aims to launch a smart assistant called Pixel Sense for its Pixel phone lineup, citing internal sources.
According to the report, the new AI assistant would integrate with apps such as Calendar, Chrome, Contacts, Docs and Photos to make responses more tailored to each user. It would also be able to process various types of media, including text, images, AI-generated content and screenshots. Additionally, Pixel Sense could help complete tasks and routines faster, adapt to users’ interests and make personalized suggestions.
Perhaps the biggest differentiator, however, is that the feature is said to process data directly on devices, enabling faster responses while enhancing privacy.
Google didn’t immediately respond to a request for comment.
The Pixel 10 smartphone is expected to launch in late August with a new modem, an upgraded chipset and Android 16.
The report comes as tech companies are experimenting with making AI assistants more conversational and capable of handling everyday tasks. Last week Amazon unveiled Alexa Plus, a more “approachable” version of its longtime service that factors in generative AI technology. But advances haven’t always been easy. Apple, for example, is reportedly facing delays with its revamped Siri due to bugs, which could put Apple at a significant disadvantage as rivals like Google and OpenAI continue to advance their intelligent assistants.
Ramon Llamas, a research director at market research firm IDC, said that AI developments over the past 18 months have been centered on doing things better and quicker. Pixel Sense, he said, would essentially elevate this in a way where “you don’t need to get a new phone — you need a phone that gets you.”
By drawing on its existing services and apps, Google would be in a strong position to deliver this to its customers. “That positions Pixel Sense not only as a smart assistant,” he said, “but also as your personal concierge keeping track of what you do, curating that information, serving it up with relevant and personalized data options that you can act upon.”
This isn’t the first time Google has worked on enhancing its Google Assistant. The company reportedly once developed an unreleased lock screen tool called At a Glance and planned to introduce a smarter AI assistant called Pixie alongside the Pixel 9. Pixie is said to be a supercharged, revamped version of what the company is now calling Pixel Sense.
At the same time, Google continues to introduce new AI-powered tools for its products. Earlier this week, it announced an update to its Pixel Studio app, which now allows Pixel users to create AI-generated images with people in the photos. It is also adding live video and screen sharing to Gemini Live, which lets users talk directly to its Gemini chatbot and a feature that aims to catch scam robocalls with the help of AI.
Llamas noted that companies will be doubling down on ways to complete short, quick tasks like finding a location, playing music or setting a timer. “Developing assistants so that they become more contextual and personalized, where there is little effort needed on the part of the user … is where companies are heading,” he said.
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