They weren’t kidding.
The CEO of a menswear company is pulling a mea culpa after customers woke up Wednesday morning to an unsolicited email barking at them to “grow the f–k up” — and buy a suit.
The profanity-laced directive was slapped into the subject line — inexplicably accompanied by a fire emoji — while the body of the email offered zero explanation, and instead hawked 45% off Black Friday suit deals.
A followup email, launched at 8 p.m. later that night, started off with “we owe you an apology.”
“I’m writing to apologize for the email you received earlier today,” wrote xSuit founder Maximilien Perez. “The subject line was unprofessional, disrespectful, and completely at odds with who we are.
“We built xSuit on a promise to be confident without being arrogant. . . . Then we send something crude and try to justify it as edgy,” he goes on to say, without ever really explaining how the “f–k up” happened.
“You deserve better. . . . Not something designed to shock or offend in the name of getting noticed.”
But for a company telling men to “grow the f–k up,” its suits seem tailor-made for those who don’t want to — targeting Gen Z and Millennial men with claims that the ensembles never need dry cleaning or ironing and can even make spills “roll off your suit like magic.”
Perez, whose company launched in 2017 and is based in Shanghai, wildly boasts he’s “changed suiting forever” and that his line of suits, which retail for around $500, are so comfortable one could sleep or work out in them — giving serious Barney from “How I met Your Mother” vibes.
But Perez’s wardrobe line seems to be just as polarizing as his guerrilla marketing tactics.
Some Redditers have described the menswear as “something a high school kid would wear” and “a jogging suit that pretends to be a jacket,” while others have praised them as “the perfect suit.”
It’s not clear if the rogue email was the action of a disgruntled employee, some kind of strange inside joke — or a questionable marketing stunt.
The company didn’t respond to The Post’s request for comment.
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