Samsung’s New AI Search Feature Is About to Make Outfit Shopping Dangerously Easy

Samsung just supercharged one of its most-used AI features on the new Galaxy S26 lineup, and it’s even more impressive than before.

Circle to Search, which first appeared on the Galaxy S24 phones and then expanded to other devices as Google Lens, felt like magic: Circle anything on your screen and get instant results. The AI-powered visual search tool can identify objects, translate text and surface contextual results without ever leaving the app you’re on. 

Now it’s gotten even smarter.

Instead of just identifying a single item, it can recognize and surface information about multiple things you’ve presented it with, including an entire outfit. The feature can be used for just about everything, from identifying bird species to translating text, but Samsung says fashion and shopping are hands-down the most popular use case.

So of course I had to put it to the test at Samsung’s Unpacked event in San Francisco by having it scan my outfit — and I was genuinely floored. In the crowded event space under harsh lighting, I was skeptical it could deliver. It did. 

First, it pulled up an AI summary describing the scene: “The look features a vibrant blue structured blazer, white top, dark fitted leggings and classic black leather boots.” Right below that, I pressed the “Find the look” button and watched it do its magic. 

Within seconds, I was staring at the exact same in-your-face cerulean blazer I was wearing, with a link to the online store I’d bought it from, along with a slew of strikingly similar shopping options ranging from upscale alternatives to budget-friendly picks. As someone who regularly looks to TV shows, movies and red carpet events for outfit inspo, this level of stalking would’ve taken me at least 20 minutes to lock down. 

Scrolling down revealed the same for my glossy black leggings. Despite being from many seasons ago and not available anymore, it returned convincing dupes from different retailers. It did the same for my decade-old knee-high boots and even pulled up a used pair from Postmark; a nod at the fact that mine are old AF. The only thing it failed to surface was the shirt I was wearing under the blazer that was clearly visible in the shot. Maybe layers is the next frontier for Circle to Search. 

Surprisingly, the hardest part of the process was figuring out how to use the feature. I had to ask a Samsung employee to take a full-body picture of me. Once I had it on the screen, I long-pressed on the home button at the bottom of the screen, which triggered a Google overlay. I then had to circle myself from head to toe. It’s the kind of feature I’d program on an action button if I could — although my wallet would likely suffer the consequences.  

In doing this, Samsung and Google have virtually removed the friction between liking someone’s outfit, and pressing the trigger on buying it. It wasn’t that long ago that the closest alternative involved screenshotting a look, posting it to Pinterest and attempting to track down similar pieces. This is faster, cleaner and almost dangerously good for fashion lovers like me. 

If this gets any better, Samsung may need to add a few guardrails for those of us prone to a little too much impulse shopping.