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Morocco’s economy and investment capacity benefited from its proximity to the European Union, which is by far the country’s most important trading partner, said Zidane. The country also has a well-educated diaspora that knows its way around both Morocco and Europe. These people acted as bridge builders. Zidane himself worked in Germany for more than 20 years, primarily in the automotive industry.
In addition, the reforms implemented by King Mohammed VI and the more than 50 free trade agreements with global partners have made Morocco an open and competitive country, said Zidane. The policy is based on sustainability and assesses the consequences of political measures and their cross-effects.
Economically, Morocco has not concentrated on one sector but has expanded on a large scale. Today, the automotive, pharmaceutical and agricultural industries, as well as aircraft construction, are outstanding. Today, every airplane that flies around the world has components from Morocco. Then there is Morocco’s classic industry: tourism. Last year, the country became number one on the African continent with 17.4 million visitors.
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