Sarti Rosa is making a splash with its United States debut.
The new spirit in town, previously only available in Europe, is officially hitting liquor stores across the country – and it’s become a viral sensation.
The aperitif hails from Italy and was developed by Casa Luigi Sarti & Figli, a historic distillery established in Bologna in 1885. The liqueur mixes blood orange, mango and passion fruit flavors.
On the heels of other popular summer cocktails – like the Aperol and Hugo spritz – experts think the Sarti spritz could become a rival, drawing in drinkers with its vibrant pink color and sweet, fruity taste.
Consumers on social media agree.
“Ape…
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